Mike Andes started Augusta Lawn Care when he was just a teenager, and today he has grown it into one of the top franchising companies in the U.S. In fact, his lawn care business model is so successful that the average Augusta Lawn Care business makes over $37K per month.
We’ll share information about the following topics. Click on any of the links below to learn about starting a lawn care company.
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According to IBIS World, lawn care is part of landscaping under NAIC code 56173. The industry makes over $176.5 billion in revenue and $15.4 billion in profit, or an 8.7% profit margin. In addition there are more than 648, 000 businesses with more than one million combined employees.
List Of The Most Profitable Landscaping Services
Yes. According to Augusta Lawn Care, 93% of their franchises make over $10K in the first 60 days. The average landscaping company also makes nearly $273, 000 in revenue per year (but you’ll need some employees to make that much because revenue per employee tends to be around $130K).
When calculating your lawn care business income potential in your business plan (which we’ll cover in detail in a moment), keep the assumptions under $130K per employee. Lenders will question how your lawn care operations make more than that. Be prepared to explain how you expect to make more than the typical business owner when you start a landscaping business.
The median wage for a lawn care professional is around $16.55/ hour, or $34.5K per year, according to the Bureau of Labor Statistics . In addition, business owners typically make an additional $11, 310 in profit per employee, based on an 8.7% profit.
Average Landscaping Costs In 2023
The other two levels are $250K and $1M in revenue. Find out more about how to exceed those levels later in the article.
If I had zero dollars, I would walk down the street and I would look for the people who need work done that doesn’t need tools. Picking up leaves, picking up debris, and other stuff that we can [do to] make the thousand [to buy] the tools.
Starting a lawn care business doesn’t require a lot of skills. You need to understand how to use lawn care equipment like a lawn mower, edger, and weedwacker—but all of these products are fairly easy to use. The most important skills are understanding safety.
The 10 Best Cheap Lawn Care Services Near Me (with Free Estimates)
IMPORTANT: If you want an in-depth tutorial on how to start a lawn care business, check out Mike’s course. He’ll walk you through setting up everything you need for a new business, including the automations and marketing to get more customers and save money.
In this video, Mike compares his course with buying an Augusta Lawn Care franchise. Watch the overview and learn which is right for you!
Most lawn care businesses don’t require education, but if you’re starting a lawn care design business or offering arborist services , you’ll want to be educated on more than just offering landscaping services like lawn mowing, weed pulling, and tree trimming. You can learn more about plants by studying the native species in your area on sites like:
Here's All That There's To Know About Starting A Thriving Lawn Care Business
I went to Africa for 6 weeks when I was younger and saw how happy they were. That taught me to measure success by how happy I am and how happy the people around me are.
Does starting a lawn care business sound like something you want to get into? Then keep reading because there are all types of lawn care companies.
Lawn care business owners have different options of what services they provide. You might want to consider some of these services as your core business:
What's Your Company's Value Proposition?
You can start a lawn care business from home and make great money, but a lawn care business plan is your roadmap to long-term success.
And the best part is that ’s guide steers you through writing a business plan, including a free template to download. It’s worth your time to check it out. We even discussed business plans with Mike.
You can’t talk about how to start a lawn mowing business idea without talking about identifying ideal customers and creating a customer persona.
How To Start A Lawn Care Business With No Money
Mike made it really easy for people to know the target market when you start lawn care business operations. It’s really simple. You need to target:
Choosing a business name is an exciting part of starting a lawn care business. Enjoy being creative, but consider the following points:
Run your name through our business name generator , then click on the name to buy it directly from NameCheap. While you’re doing that, check out our guide on creating a website .
Lawn Business Tax Write Offs
There are several types of business structures you may want to use. You can file for most of them on the Secretary of State website for your state.
Lastly, don’t forget to grab an employer identification number from the IRS . It’s like a social security number for your business.
Every lawn care business needs to open a business bank account to separate your business and personal finances. Business bank accounts can be either online or from physical banks and credit unions.
Free Lawn Care Invoice Template
Online banks tend to have better offers, but they might not offer the range of business credit card accounts you can open in the legacy banking system. If credit accounts or making cash deposits are important to you, go with the legacy banks. Learn more .
Let’s talk numbers. You already have a budget from your business plan, and know what the industry profit margins are. How are you going to get the money for starting lawn care business operations?
As a new business owner, you’ll need to cover your startup costs. Landscaping businesses have a low barrier to entry with less than $1, 000 to get started, but funding is an important step. Try business financing through one of our partners. Other landscaping businesses have started small businesses with:
Lawn Care Business Names (679+ Name Ideas For 2022)
For those wondering how to start a lawn care business with no money, Mike offers a work-to-franchise opportunity. Work for an Augusta Lawn Care franchise for 2 years, and you can open your own landscaping business without paying a franchise fee.
Jobber created a table that has the average cost of lawn care services. Some of the specialty services can run into the thousands.
Occupational Safety and Health Administration (OSHA ) created a safety manual for lawn care business owners. It’s a great resource, and it would be wise to use it as a model for your lawn care service.
Average Lawn Mowing Cost In 2023
Equipment and supplies for lawn care businesses vary in price and utility. Let’s look at some of the tools you might need.
For those of you who have never mowed lawns, please learn how to start a lawn mower before taking on jobs. It would be really embarrassing to get to jobs and then your customers review your business online with a review like this:
A lawn business will need some software to manage potential and existing customers. You might want to check into some of the providers that Mike uses.
How Much Do Landscapers Make?
When you start your own lawn care business, you should expect the following costs. These numbers were calculated by using the industry and sector numbers from IBIS World as benchmarks. I assumed there was 1 employee, the business owner.
As you can see, a lawn business can either have high profit margins or fail to become a profitable business if they fail to control three main expenses:
You’ll want a sales and marketing strategy when you are pursuing residential or commercial customers for your lawn care company. You’ll want to implement some or all of the following tactics when starting a lawn mower business.
How To Start A Lawn Care Business {the Ultimate Guide}
We already mentioned creating a website, but make sure to implement search engine optimization to get better results. At , we use SurferSEO and Ahrefs . You can also perform a quick test to check how your website is performing.
Instead of spending time scrolling through social media, make it work for your business! Create social media accounts and share your lawn care service prices, useful information, and information about how to care for lawns. Facebook and Instagram provide free insights for business accounts, plus you can create paid ads.
Mike told us he loves using paid ads on Google and social media platforms. Small business owners should definitely use them. He told us:
Essential Lawn Care Tools For New Homeowners
Paid ads are amazing because you can turn them on and off to control the flow of leads. When you have a period that looks like it will be low cash flow, turn [the ads] on and you’re making money again.
When you’re wondering how to start a mowing business, you might not think about the sites you can register to get reputable backlinks and referrals to your business. You’ll want to list your services on:
You’ll want to market your lawn care business and one of the easiest ways to do it is to give a couple business cards to clients so they can give them to their friends. Check out our blog about the best low-cost business cards .
How Much Does Lawn Care Cost?
Consider creating mailers, brochures, car magnets, flyers, t-shirts, and other promotional swag as a way of getting your name out there. Use an application like Canva to help.
Several business owners we have talked to suggest leaving
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