Bill Rodgers knows better than most just what buying a new sweater or scarf this time of year can mean — beyond the cozy beauty of the gift itself, that is. As an economist, he’s attuned to what he describes as a multiplier effect that begins the moment a retail transaction is complete.
“Think of throwing a pebble into a pond, ” Rodgers, director of the Institute for Economic Equity at the Federal Reserve Bank of St. Louis, told St. Louis on the Air.
The shop owner who sold the item keeps some of the funds and also uses a good portion to pay staff, Rodgers explained. Then those staff members go to grocery stores to buy their food, and on and on. The waves from the initial “pebble” ripple outward in all sorts of ways that help uplift a community.
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It’s easy, of course, to turn to the internet for such transactions. But the money from a sweater on Amazon? A lot of it goes to Amazon and its shareholders. And Jeff Bezos has yet to take up residence in Missouri.
Local shopkeeper Debra Hunter sees the positive impacts of shopping small on a daily basis. The co-owner of Provisions St. Louis, Hunter sums up the biggest benefit in just one word: community.
Hunter and her husband, Ross, opened Provisions St. Louis in the Central West End neighborhood about three years ago. The world of brick-and-mortar shopping has seen more than its share of challenges since the shop’s debut. But the couple’s gift shop made it through the COVID-19 upheaval — and Hunter credits the local community for that success. She even describes her customers as partners.
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Last fall, Hunter was encouraged to see a collective effort to support small businesses during the holiday season. She’s hopeful that the momentum will continue.
“It’s that connection, that human connection, ” Hunter said of what draws people to shops like hers. “And that is why I say we are brick-and-mortar first and foremost [despite also having an online shop]. Because let’s face it — we all are online, so much … and it can be very isolating.”
Community members joined the discussion as well, sharing local-shopping suggestions while out and about during Small Business Saturday and via St. Louis on the Air’s Facebook group.
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“The pop-up markets such as the one at City Foundry [and] at other venues are fantastic ways to see a wide variety of options … Union Studio, Bonboni, Lokey, Golden Gems, Civil Alchemy, Château Maplewood ... there’s a few others that just popped up next to the Webster Union Studio location, ” Amanda wrote. “The list is practically endless.”
“Planet Score Records, Sole Survivor (handmade leather goods), and the Book House [are] all on Manchester in Maplewood within a short block, ” noted Jay. And don’t forget the Delmar Loop, Cherokee Street and so many more.
From the Novel Neighbor and the Old Orchard Shopping Center to the KIND soap company, many listeners suggested spots in this community.
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What about making the most of SweetArt Bakeshop & Cafe’s new lineup of cake mixes and icing, as Sarah suggested on Facebook? And don’t forget to shop for the pets on your holiday list. Mimi suggested checking out the Wagamama in south St. Louis, along Macklind. “So many cute and fun gifts for pet parents, ” she wrote. “You can shop with your pet and grab a cup of coffee.”
“St. Louis on the Air” brings you the stories of St. Louis and the people who live, work and create in our region. The show is hosted by Sarah Fenske and produced by Alex Heuer, Emily Woodbury, Evie Hemphill and Lara Hamdan. Jane Mather-Glass is our production assistant. The audio engineer is Aaron Doerr.Whether you're looking for the perfect present to give or just looking to buy yourself something nice, St. Louis' local businesses are there for you. Where else could you find a St. Louis scented candle (available at Left Bank Books) or experience the thrill of looking through one of our excellent antique shops, knowing whatever you get will be one of a kind?
After an industry-wide hard hit from the COVID-19 pandemic, these local businesses have managed to stay afloat and keep serving the St. Louis community — and some even jumped into the mix during the pandemic. We've made a list of places where you can go to get a gift for everyone on your list, from the plant lovers to the antique collectors to the skincare gurus.
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The plant lover in your life — or maybe a coffee lover, you can get the best of both worlds here — will appreciate the finds at Maypop Coffee & Garden Shop.
For those in your life who love listening to their music on vinyl, this is the place to get their gift. This shop’s become a staple to St. Louis, offering records, gift certificates, store merchandise and more.
New to Webster Groves, Betty’s Books offers a space for comic books, graphic novels and manga to be found. The shop even offers a gift wrapping service so you don’t have to mess with the bows.
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Skincare (and self-care, for that matter) has become one of the most important routines in the pandemic, and in order to appease the beauty guru in your life -- or yourself -- you don’t have to look any further than Webster Groves. Shop online or at its storefront, but either way, there’s plenty to find and help you get that glowy skin.
Golden Gems has plenty of trinkets available for those looking for the perfect gift. The shop has accessories, an apothecary full of candles and good scents, clothing and various home decor items. A pop-up shop is also coming to the City Foundry (3730 Foundry Way) for the holiday season.
Books aren’t the only thing for sale at Left Bank Books. Cross-stitch kits, enamel pins, candles and games only scratch the surface of the possibilities of gifts and goods to buy at Left Bank.
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Comic book lovers will rejoice in the finds at Apotheosis Comics. Action figures, comic books and graphic novels are all available here.
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