A few years ago, Alex Wilcox, a founding executive at JetBlue Airways, identified a gap in the airline industry. Business people, families, and regional travelers wanted a quick and affordable way to get where they wanted to go. But they didn’t want the experience to feel crowded and cheap, and they were tired of being charged for bags and bad white wine. Wilcox figured there had to be a way to keep costs low but give those frustrated flyers the experience of luxury travel.
So, in 2016, he founded JSX with a fleet of Embraer regional jets, the kind you’ve probably flown on with American Eagle or United Express. The planes weren’t new, but his concept was.
The familiar ERJ145s, which JSX uses for intra-Texas flights, are usually designed with 45 seats in an all-coach, 1-2 formation (one seat on one side, two seats on the other) with about 31 inches of legroom. Wilcox retrofitted his planes in a 1-1 configuration with only 30 seats, replacing the aisle row with leather-covered cocktail tables to match the new leather-covered seats, which offer 35 inches of legroom. And those cramped and treacherous overhead bins? Gone.
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The other half of his concept was focused on service. Once Dallas passengers arrive at the private hangar at Love Field Airport, they go through a touchless check-in process and a noninvasive security screening that exceeds TSA requirements. The whole process takes only a few minutes, allowing passengers to arrive just 20 minutes before their scheduled flight.
Wing Stop: The planes are the same as those used by many regional carriers. The difference is that JSX removed the third row of seats and overhead bins, adding space and leather-covered cocktail tables.
On board, passengers get complimentary snacks and beverages, including cocktails. In addition, customers are allowed two free checked bags, including golf, ski, and snowboard bags.
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The air carrier started on the West Coast, but, in 2018, executives at JSX decided to relocate to Dallas. “Texas is very focused on business, so we felt that the move would be very promising and that there were some great opportunities here for us, ” says Sherry Groff, the airline’s vice president of hospitality. JSX executives also liked Dallas for its convenient location in the center of the country.
Unlike its commercial counterparts, JSX managed to navigate the COVID-19 pandemic mostly unscathed. In 2020, it saw a 55 percent increase in new passengers, and in the first three months of 2021 alone, it launched four new routes, including a seasonal route from Dallas to Destin, Florida.
“In the future, we plan on being all over the country, flying to some less-traveled cities, ” Groff says. “We hope to introduce our high-speed travel solution across the Western U.S. and Texas.”
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As more and more Dallasites look to return to the friendly skies for both business and leisure travel, JSX offers passengers an experience with fewer lines and more legroom. Casamigos Tequila included.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.GOT IT!A hop-on jet service called JSX has sky-high expectations for its first flight out of its new private terminal at Love Field on Friday, June 19. The destination? Vegas, baby.
JSX has partnered with the Wynn Las Vegas to offer guests roundtrip travel to and from Las Vegas on a 30-person jet, plus a two-night stay with dining credit starting at $785 per traveler. The deal, timed to Father's Day gifting, can be booked through July 31.
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This inaugural flight is just the beginning of what CEO Alex Wilcox hopes to be a successful relationship between the luxury traveler and JSX. Founded in 2016, JSX is a hop-on jet service that, the company touts, is faster on the ground, more comfortable in the air, and competitively priced with flights starting from $89 each way.
Unlike larger carriers, JSX is leaning towards the customer and where people want to go, Wilcox says. We are focusing on being a trendsetter in offering new micro-travel designed packages and experiences that take out the guesswork and help people safely plan for celebrations and holidays in a worry- and hassle-free way.
Traveling by private jet is proving to be popular for travelers who aren't yet ready to fly commercial amid the COVID-19 pandemic, experts say. JSX has implemented standards, dubbed Simpli-Fly, to help ensure passengers' health and safety during their journeys. Protocols include contactless temperature screenings, an advanced air circulation system, and no middle seating. Masks are required in lounges and on board flights.
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Passengers also may arrive just 20 minutes before departure, skipping the crowds and lines. On board, they can relax in a business class-caliber seat and enjoy complimentary drinks, snacks, and cocktails (an asset now that many commercial carriers have halted alcohol service).
After the inaugural flights to Vegas, JSX will introduce flights from to the storied Pinehurst Resort in North Carolina. Designed as golf excursions, the Pinehurst package is being offered June 25-28, July 2-5, or July 9-12 and includes roundtrip airfare, two free bags, airport transfer, accommodations at the Carolina Hotel, and three or four rounds of golf on any of the resort's 18-hole courses. The package also includes breakfast and dinner daily. Pricing starts at $2, 499.
“We’ve included every element – flights, airport transfers, rooms, meals and of course greens fees – to give golfers peace of mind and the absolute fastest way from takeoff to tee time, Wilcox says.
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While JSX is based in , it has not yet flown out of . The company currently serves Burbank, Orange County, Oakland, East Bay/Napa/Concord, Las Vegas, and Phoenix. Seasonal pop-up service to Pinehurst, Mammoth Lakes, Monterey, and the Coachella Valley is also offered.
The company is slowly rolling out flights from that they think align best with the market, they say — a process that was slowed by the global pandemic.
JSX flights can be booked directly through the website or the app. The company also partners with JetBlue, and TrueBlue members may earn points on JSX flights. Cancellation fees are being waved on flights booked now through June 30.
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Part of that countdown is our special editorial series in which we've elected nominees, whom we'll celebrate at a party on May 4 at Fashion Industry Gallery (F.I.G.) with tastings and awards to the winners. Tickets are still on sale.
In that series, we've profiled nominees for Rising Star Chef, Neighborhood Restaurant, Bar, Brewery, Bartender, Best Wine Program, Best Burgers, and Best New Restaurant (you can still vote!). We'll also be covering Chef of the Year.
Unlike our New Restaurant category, these 10 restaurants are the established players, the places that for one reason or another ruled the scene in 2023.
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An institution in dining for more than 40 years, this Highland Park Village classic embodies sophistication while remaining decidedly unpretentious. Other restaurants have come and gone in this luxe shopping center, but Cafe Pacific prevails, with attracting new generations, earning spots on Best Seafood lists, and remaining the destination for philanthropists, decisionmakers, and influencers to dine and drink, year after year.
No other establishment in earned more international acclaim in 2023 than Carte Blanche, the fine-dining restaurant and bakery on Greenville Avenue from husband-and-wife Casey and Amy La Rue. They're the first stand-alone restaurant to achieve Forbes Five-Star in Texas — meaning, without the deep pockets of a hotel to back them up — and are also the only restaurant to earn the prestigious 5-diamond award from AAA. Awards like this sound nice but if you've partaken of one of their exquisite multi-course tastings, you know that the awards are well deserved.
Unpretentious Service, Pretentious Cuisine is the wry slogan at Cry Wolf, which should come as no surprise if you know chef-owner Ross Demers, a sharp-witted rogue with scads of talent who's bounced from fine-dining in Addison to cafes in Deep Ellum — all propitiously leading to this acclaimed, chef-driven restaurant housed in a small, unexpected (that's part of its charm) storefront in east , where it's offering a menu of tapas-style and full-plate inspirations, with every night a new adventure.
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The karma at this address is good. It was previously Bolsa, which brought casual foodie excellence to Oak Cliff, then was taken over by award-winning chef Matt Balke and seasoned restaurant veteran Corey McCombs, who've continued the tradition of an uncomplicated yet adventurous menu with a focus on seasonality and fresh ingredients. More recently, they've emerged as a major destination for brunch, carving out a niche in a meal category that's rife with competition, with migas, biscuits & gravy, and their blue corn pancakes with butterscotch, salted butter, cajeta, and bacon, which people are willing to drive sheer across town to get.
Steakhouse located in the buzzy Epic complex on the edge of Deep Ellum features a globally-inspired menu, incorporating elements form Asia Europe, and the Americas to give the steakhouse format a fresh twist. The restaurant is part of the Milkshake Concepts group, who are very active
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