One of the best ways for new bloggers to monetize their blogs is to offer services. Coaching is a popular and lucrative option. To make it easier to launch this kind of service, I’ve developed a Starting A Coaching Business Checklist.
While you might think it’s easy to just start offering coaching services, in fact, there are several steps and elements you need before you do so.
I launched my blog coaching business in 2020. It took me about two months to organize and develop everything I needed to officially launch it.
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I’ll take you through a checklist of things I did that will help you determine and develop what you need before officially starting your coaching business.
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This list takes you step-by-step through the process: from the planning process to setting up your business site and tips for launching it.
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These were the key motivators for starting my blog coaching business. You will need to determine why you want to start yours.
For me, it’s helping people figure out how to plan and start a blog that’s set up to make money down the line. I’m also great at creating interesting content that people want to read.
You can do so by figuring out your About page – and here’s a handy workbook to help you figure all of this out:
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The next thing on the Starting A Coaching Business checklist is one that many people fail to do – research your potential customer base.
If you are so niche that there are only a few people interested in the subject matter, your chances of building and growing your business are small.
Think of broader topic categories. For example, I’m focusing on blog coaching. I have a client who is a conscious living/fitness coach. Another is a law of attraction expert and life coach.
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To determine whether there is a demand for your niche, research using Google Trends, Pinterest trends, and Instagram (check out top accounts for your niche), etc.
Now that you have your niche figured out, you’ll need to consider how you’ll brand your coaching business. This is an important step on this “starting a coaching business” checklist, so don’t gloss over it.
So my visuals appeal to them – dusty blush pink, balanced with coral pinks and vibrant deep leaf green are my colours.
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The brand visuals I’m using are feminine stock photos for the most part – desktops with flowers, lovey coffee cups and other feminine objects.
My messaging speaks to their key challenges and desires: they want to understand how to blog, and to get past their obstacles.
One last thing – I’ve also made sure there’s a big dose of my own personal branding: from my photo to the tone of voice I use in my website and blog content.
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Consider how you will introduce yourself to new potential clients? Will you perhaps connect via email, or do an initial short Zoom or Skype session?
After that, what kind of format will your sessions use? For me, the best option is one-hour coaching sessions via Zoom, in the evenings (after my son was asleep) and on weekend afternoons.
As a bonus, I always do a post-session write-up with notes of what we discussed, links to sites I recommended, and a short action list of the next steps. It’s a nice, added touch that’s super helpful to my clients.
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You want to set out in writing what your client can expect from you and what you will provide them in terms of services. You also determine payment, refund policies, etc.
It’s a small investment (less than USD $200), that can save you thousands of dollars if potentially sued by an unhappy client.
PRO TIP: If you’re starting your online coaching as a business, it’s very wise to connect with an accountant that understands how to start a business (e.g. LLC in the US, etc.) and the basics of what you need to get started for tax purposes. Do your research online too!
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Every niche has its specific ways to attract clients, however, there are a few online coaching tools you’ll need to promote your business.
You may want to update your existing blog to a business site. This might require a new theme that works with the WooCommerce plugin.
You’ll also need to write an About page that tells potential clients how you can help solve their problems or transform their lives.
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It’s similar to writing a blog About Me page, but with a greater focus on your potential client’s needs and your business services, and less on you.
In terms of social media accounts. I recommend focusing on those where your client is most active. If they’re on Pinterest, pinning blog posts will be a key activity. If they’re getting their inspiration and ideas on Instagram, that’s where you should be actively promoting yourself and your business.
Finally, one of the most important things you need to use for promoting your coaching service is an email list. You’ve already caught their interest with great content via a freebie. Now you have to nurture them to build them into potential clients.
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Think through what kind of services you’ll offer. Is it by session only? Or a discounted session package? Or are there other things you can offer, such as audits, etc?
If you’re using WordPress, you can use the WooCommerce plugin to set-up up “product pages” for your coaching services. Once you’ve confirmed a session with a client, they can purchase it through your coaching session product page.
When you’re starting a coaching business, there’s a tendency to sell yourself short. It’s often something you’ll do if you compare yourself to more established coaches.
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If you’re new to the coaching business and want to attract a few initial clients, it’s alright to provide an introductory rate per session.
PRO TIP: Always raise the price of your services year over year by at least 15%. Your knowledge and expertise as a coach are growing, as are hopefully the testimonials.
If you’re just starting out, invoicing your client and tracking payments and clients via a simple Google Sheet tracking system may be all you need at first.
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However, as you grow your business, build your “Welcome Package” and offer additional content such as ebooks and workbooks, you may need something such as Podia or Paperbell.
Podia is a digital storefront where you can create a stand-alone website selling your courses, ebooks, templates, webinars, and workshops…. AND coaching! Keep track of all of your sales and coaching clients in one spot.
Paperbell is simpler and hyper-focused on coaching services. It also gives you the option to store and share coaching materials and lessons.
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Whether it’s through a blog or social media, creating content that will attract the right clients who you can help, will make a huge difference.
You can set everything up, but if you’re not getting traffic to your site or creating awareness via social media, you’ve got nothing.
While some promote the idea of reaching out to potential clients and DM’ing them in Instagram or on Facebook, this approach can come across as extremely pushy.
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And as I noted, you need to promote yourself as a niche expert. You can do so on Pinterest (use Idea pins!), and Instagram.
You may be helping them solve their problems, but you need to help the person get thinking about how to solve them themselves.
Providing tips and strategies is like nudging them to action. Ultimately, they need to do the work themselves to achieve their goals.
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Learn also from other types of coaches. For example, I checked out this list of tips for sports coaches. Many are useful to my own coaching business!
The more time you put into promoting yourself, your awesome content and your services, the more opportunities you’ll have to gain clients.
Want to work with a blog coach to get you started with your business site? Let’s talk. Check out my blog coaching services.
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About Margaret Margaret Bourne is a blog coach, content creator and experienced PR and marketing professional. She helps aspiring bloggers transform their blogs into successful online businesses. Founder of Suburban Tourist, a lifestyle blog, she enjoys sharing not only blogging tips but also inspirational lifestyle stories.
Welcome! I help beginner and intermediate bloggers grow their blogs into professional online businesses. Bringing a blend of blogging, public relations and marketing experience together, I share unique insights into how to grow your blog successfully.Read MoreAre you passionate about helping others achieve their goals? Do you have a wealth of knowledge and experience to share? If so, starting a life coaching business may be the perfect career for you!
If you’re new here, welcome — we’re Cass + Tee! We created Lovely Impact based on our love for coaching and motivation to create an online hub of resources to help coaches thrive. With 20+ combined years of entrepreneurial experience as web designers, coaches, and content creators, this platform is our passion and
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