Digital products like online courses have become more popular than ever. And the rising popularity of such products has created a massive opportunity for creators to turn their expertise into a digital product business.
However, building an online business involves much more than creating a high-quality product. You also need to build an email list, create an offer, build a sales funnel, scale systems, and do many other things.
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And many online programs have emerged that teach entrepreneurs the skills needed to build an online business around their expertise. James Wedmore’s Business By Design is one such program.
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I get a lot of queries from creators like you on whether Business By Design will be a worthwhile investment for them.
So, I decided to create an in-depth review of the Business By Design program to explain what the program offers and help you figure out whether you should enroll in it or not.
The program is taught by James Wedmore, who is one of the most accomplished names in this space. James started his career as a bartender and became a multi-seven-figure entrepreneur using the strategies and tactics he teaches in his course.
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And he has helped over 5, 000 creators in the past 12 years through his courses while netting over $9 million in earnings last year.
The Business By Design program brings a design philosophy to every aspect of creating an online business. The basic idea is that nearly every step in your online business journey can be carefully designed with tested methods to achieve the best results instead of adopting a trial-and-error mindset.
On the one hand, it covers all the high-level stuff like offer design, sales messaging, and productivity, which is usually not covered in similar courses.
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At the same time, it also gives you step-by-step action plans to achieve specific goals like building an email list or launching a webinar funnel.
Moreover, the course encourages you to take action and launch your product while you are going through the course instead of consuming the entire content first.
The course covers nearly every aspect of launching and scaling a digital products business, from mindset, productivity, creating an offer, sales techniques to building teams and scaling processes. And they all come with workbooks and step-by-step procedures.
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The BBD Foundation module gives you an exact blueprint of what you can expect from the course, so you are ready to take action right from the beginning.
On top of that, the foundation module also gives you the option to sign up for a 90-Day Choose Your Own Adventure Action Plan, where you can choose the most critical goal for your business, and the program gives you a step-by-step plan to tackle that goal in 90 days.
The module also gives you a free ticket for the Business By Design Live Event, which we’ll cover later in this guide.
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The You By Design module is created to help you think like a Digital CEO and move away from the thinking that more hustle is the solution for every business problem.
And what makes this module effective is that it doesn’t just offer you high-quality content but also comes packed with tools like assignments and exercises to help you build the right mindset.
While most online business courses skip over the mindset aspect of building a business, the BBD program brings that into clear focus, as it has been created by James Wedmore, who clearly knows what it takes to create massive success from scratch.
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In the Working By Design module, you’ll learn the productivity strategies and habits that James Wedmore has used to achieve consistent results in his business.
The module is designed to help you manage your time like a successful CEO, including planning correctly, prioritizing the right things, delegating effectively, and ultimately getting things done.
James Wedmore introduced the Offer By Design module as he noticed that many digital entrepreneurs struggle to create a well-converting offer that works with their audience.
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This module is designed to help you learn what an irresistible offer looks like, and it shares all the steps that will go into creating that kind of offer for your business.
Additionally, the module will show you several examples of offers that have worked for other creators. So, if you are running an offer that’s not converting to your expectations, the Offer By Design module should be useful.
And to help creators with that, the BBD program packs in a module that covers nearly everything needed to create a well-converting sales machine, including understanding the customer, crafting the right messaging, creating a launch plan, etc.
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The interesting thing about this course is that it starts by focusing on the more fundamental aspects of business and sales instead of just handing you out templates.
And there are separate sections in the course which cover the more tactical elements like templates for webinars, sales pages, and checkout pages, which we’ll discuss later in this guide.
In my experience, it is the fundamentals like the sales messaging and learning about the customer pain points, which people often don’t get right.
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The Team By Design module gives you the strategies and tips to build the right team for your business and transition from being a solopreneur to a business owner.
To begin with, the module explains the four phases of hiring — working as a solopreneur, outsourcing simple tasks to virtual assistants, building a team of freelancers, and building your in-house team.
James has built a large business on the back of a strong team, and in this module, he shares with you tips and strategies that he has used in his business for hiring.
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Many first-time entrepreneurs struggle to scale their business because it requires a skill-set, which is quite different from what it takes to launch a product successfully.
The Scale By Design module gives you the system and the strategies to scale your business and deal with setbacks on the way.
In this module, James breaks the myth that your initial launch needs to succeed for your business to work. And it firmly places the focus on post-launch analysis, learning from your mistakes, and tweaking the systems to improve your results.
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While the previous sections of Business By Design help you learn how to build an online business, this section covers launch plans and execution guides that show you the exact steps involved in launching a digital product.
And what makes this section stand out is that the resources you get here are not limited to a specific method — instead, they cover an extensive range of scenarios.
So, no matter what kind of digital product you want to launch or what marketing strategy you choose for your business, you’ll likely find a step-by-step plan for that here.
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For instance, this section gives you plans for promoting various types of digital products like a membership site or a masterclass, plus it even teaches you how to find clients for your coaching business.
For example, you get a guide that helps you sell and monetize your digital product even before launching. And you also get guides that help you launch your product through a webinar or a series of videos.
Plus, if you want to launch your product in a limited window and drive scarcity, there are a couple of guides in this section to help you.
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For example, you get guides that teach you how to handle a live launch and even relaunch your digital product if your first launch doesn’t meet your expectations.
While the previous section was about launch plans and execution guides, this section goes one step further and gives you guides and templates you can use directly in your sales and marketing system, with just minor tweaks.
To begin with, this section gives you a useful list of all the essential business processes you’d need for launching your digital product.
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You get guides that help you plan the different phases in your business, like the pre-launch phase, launch phase, and post-launch analysis.
Plus, the section shows you how to re-launch your product and generate more sales after your initial launch. And it even helps you craft a compelling sales pitch.
Moreover, this section also comes packed with guides that help you achieve several specific tasks like launching your product through a live video series or Facebook live event, creating a waitlist for your launch, and even upselling products.
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On top of that, they give you several useful templates for things like crafting an email, creating a follow-up email series, and creating a webinar.
Plus, you get a list of elements to help you design your sales page and checkout page, and they even tell you which landing page software to use for your launch.
As you can see, the Business By Design course supplements high-level business strategies with specific templates and resources for implementing those strategies.
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A big part of the Business By Design program’s appeal is that it gives you access to a live 6-week program with weekly group coaching calls personally conducted by James Wedmore.
In the group coaching program, James shares presentations on the topics inside the BBD program. You can also get a chance to interact with James about your specific challenges and listen to him share advice
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