Making good-looking business cards is a bigger job than you may think. You have to take into consideration several factors including the coloring, design, and finish for your card. Having the right business card can help you make a good first impression and make people regard you highly and want to do business with you. When it comes to the design for your business card, you mainly have two options to consider – glossy or matte cards. This article looks at the differences between the two so you can easily make your decision on what to go for.
One surprising thing about glossy and matte business cards is that a similar clay-based coating is used to create the effect. The only difference is the application process and the amount of coating applied. These properties are what bring out the distinction between the two.
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Since uncoated paper usually has a porous feature, the coating fills in the pores and minimizes the ink absorbed into the paper during printing. The resulting paper is not only durable but also has brighter and richer colors. During the coating process, matte paper requires less and does not need a lot of polishing like glossy paper. Read on to see more details regarding glossy and matte cards.
Matte Vs. Glossy Finish On Business Cards
Glossy business cards have a smooth finish and are quite shiny in terms of their appearance. Due to their design, glossy cards tend to be of better quality and have more protective properties than matte ones. These cards are good in that they help make the colors pop. The vibrancy offered by these cards will definitely make a great first impression to anyone that receives them.
Despite these benefits, glossy business cards have their own issues. The first problem is that due to the shiny finish, it can be hard to ready a glossy card. In areas with a lot of light, someone could struggle reading details like your email, job title, and phone number. In this specific respect, matte cards have better legibility compared to glossy ones, as one can easily read indicated details. Another problem is that if not well done, a glossy card can appear less clean and tacky. Therefore, if you still make the decision to go with a glossy business card, you want to ensure it is of high quality.
Matte business cards give the look of standard card stocks. They are quite aesthetically pleasing because of the modern and clean look they give. Matte cards give a clean and smooth finish that works quite well with subdued colors and designs. In addition, a matte finish removes the glare from the card, giving an awesome look that cannot be affected by things such as fingerprints in case someone touches it. If you wish to add some writing on the card as you give it out, a matte finish gives a good surface for that purpose.
Ideal Business Card Paper Stock
The major downside with matte cards is that they are less durable compared to glossy ones. This is because they easily peel and fade, especially when stored in a wallet or bag. Apart from this, the cards are quite expensive compared to glossy ones because it is assumed that if you are looking for aesthetic value then you should not mind paying extra for the great quality.
Glossy business cards tend to be more customer favorite than matte cards. The reasoning behind this is that a glossy finish offers the card extra protection from damage and leads to a beautiful appearance. Glossy paper is also loved because it looks polished and elegant. However, matte cards are ideal for individuals looking for a sleek look. These cards are easier to the eyes, as one can easily read the details on the card.
Business cards can be referred to as the visual representation of a business or brand. Giving out business cards gives the impression that you are legitimate and professional. It makes people want to work with you. Therefore, designing your cards in a proper way that represents your brand in the best way possible is important. Glossy and matte are the main business card finishes that you can get. Lucky for you, we have highlighted the different pros and cons of each. A glossy card is shiny and of better quality than a matte one. However, a matte business card is aesthetically pleasing but also quite expensive. Your choice between the two will depend on these factors plus your personal preference.What's the difference between matte and glossy business cards? If you plan to design and print a professional card, you should ask questions like this. There are dozens of small, essential choices when creating and printing cards. They include card color, font, paper type, icon type, etc.
Full Color Business Cards / Glossy Front, Matte Back
Business cards printing remains a critical branding and marketing asset at your disposal. Unfortunately, lousy card design decisions will only leave you with a card that looks unprofessional, misaligns with your company’s values, and is ineffective. Today, we'd focus exclusively on two common finish types, matte and glossy. What finish type wins between matte vs glossy business cards? By the end of this post, you'd not only know their differences; you'd understand what choice suits you between glossy or matte business cards. If you’re excited, read on.
Should business cards be matte or glossy? You can make a good case for either paper finish. We’ve made a detailed comparison of 6 characteristics or attributes shared by matte and glossy cards. These attributes are:
Characteristically, matte business cards are soft to touch, feel smooth, and don't reflect light. Even though you apply the same chemical coating as you would for glossy paper, matte finishes don't glow like their polished counterparts. The coating is only enough to give the card a smooth and soft texture.
Brilliant Ways To Make Your Business Cards Stand Out
On the other hand, the glossy paper finish is highly reflective and feels ultra-smooth to touch. Moreover, because of the extra coating on the paper for this look, glossy cards fractionally weigh more than their less shiny mate.
What is more durable between the matte finish and glossy finish? The glossy finish is more durable. The extra layer of chemical coating accounts for the durability of glossy cards. They retain their shape for longer and are resistant to dust and moisture.
Matte-coated cards are more durable than the standard uncoated business cards, but they are not as durable as glossy cards. Matte cards bend on the edges when mishandled and damage when in contact with moisture.
Business Cards 18pt C1s (gloss Or Matte) Email For Pricing — Designit4free.com
Glossy paper is best if you are keen on crisp-looking, high-quality images, and logos. Glossy cards can retain a broad spectrum of colors. It is easy to note the contrast on glossy cards, and this attribute makes the colors on glossy cards pop. Also, these colors look vibrant and bright. If you need a business card that displays fine examples of contrast and you want to render high-quality images and logos correctly, the glossy card fits the bill. Glossy paper may work best for photography agencies and related creative agencies that are pixel conscious.
Matte cards are best for more subtle designs. If your business cards come with embossing or a foil stamp, you are practically restricted to the matte card, as the glossy alternative will be a poor choice for this design. Additionally, a matte card finish is more eco-friendly, and the paper is 100% recyclable. Therefore, if nature friendliness is your brand's priority, matte cards have the nod. However, if your design has too many details, you want to be wary of the mate business cards as these absorb more ink and may lead to dull, grainy images.
Due to the absence of glare, the printed text on matte cards is better readable. Additionally, matte finish business cards allow you to scribble brief notes on the white spaces. Adding short messages can help give specific prospects your personal phone number.
Semi Gloss Business Cards
Conversely, glossy cards are more challenging to read, especially under sunlight. In addition, clients may have to hold up the business cards at certain angles to read the text in a well-lit environment. Lastly, it's practically impossible to write on glossy cards, as the ink tends to smudge or wipe off easily on polished surfaces. Additionally, such a write-up will be challenging to read in the first place. But this doesn't necessarily register as a disadvantage. On the contrary, the inability to write on glossy cards means your card will look impeccable for longer.
Aesthetically, matte prints have the edge. Their lack of glare means they are convenient to look at under any condition. Also, you don't have to worry about leaving unsightly fingerprint marks after you handle them. These compliments do not dismiss glossy cards. They remain very effective at grabbing attention. For this reason, they make up for what they lack in aesthetics.
The preference for matte or glossy business cards may come down to the cost for many people. But thankfully, both are roughly the same price for equivalent thickness and weight. Although gloss usually trends slightly higher due to the extra surface preparation to apply the coating. And the paper type may also vary the price of
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