It’s time to learn how to master social media for short-term rental businesses and become an active member of the apartment community, all with the help of social media platforms.
Most short-term rental business owners can now compete with some of the world’s most renowned brands. In fact, did you know that leasing apartments directly from social media is a trend that’s currently gaining momentum?
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Apartment marketing is not anything new. It’s been widely regarded as a niche (slightly underrated) branch over the past decade and has been steadily growing into an incredibly profitable segment. Now, apartment communities actively engage with their ever-growing audiences through their social media channels.
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In this blog post, we’re going to show you how to increase your social media engagement levels. How? By learning how to master social media for short-term rental businesses!
Social media marketing is a powerful channel you can use to reach more leads and turn them into paying customers. In order to achieve that, you have to develop an effective promotional strategy that will help you plan marketing activities, track their effectiveness, and improve your approach in real-time.
The best way to go about it is to collaborate with real estate marketing agencies that have the knowledge and resources to create a customized social media strategy for your business.
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If that is not a viable option for you, then you have to take matters into your own hands and build an effective plan with the resources you already have. Not sure what they are? We are here to help.
What exactly are your short and long-term objectives when it comes to your social accounts? Do you seek to drive traffic to your website? Perhaps you’re struggling to convert your social media followers into regular clients.
Some possible objectives you might have could relate to increasing sales and social media impressions or growing your reach and conversion rate. In any case, they all rely on how familiar you are with your target audiences. Customer research is an invaluable tool that will enable you to build an effective social media strategy.
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Needs & Desires: Quiet, intimate apartment fully equipped, located either at the seaside or near the city’s main attractions. They desire on-site amenities.
Needs & Desires ━ A spacious apartment equipped with a smart TV, a great sound system, snacks, and drinks. Desire a large kitchen and dining area as well as a spacious terrace or garden
Needs & Desires: A quiet apartment near a park or a place where they can walk their pet. They desire an outside patio area and on-site amenities.
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Enjoy higher occupancy, even during the slower seasons, by posting regular and engaging social media content. Make sure to pinpoint the social media platforms used by your target audience. You don’t want your efforts to be in vain, don’t you?
Finding good social media ideas can take up quite a bit of your time. Creating an effective social media content plan means brainstorming post ideas promoting your business while bringing you closer to your audience.
Moreover, your content is not the only factor that allows you to increase your reach and engagement levels. Your scheduling strategy also plays a major role. They require you to get creative, promote your property, and connect with future renters.
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Do you share content randomly without using a fixed schedule? If so, this could be affecting your current social media strategy, engagement, and exposure levels. Start to leverage your social media analytics by finding out which hours are the best for posting.
It’s time to optimize your Google Business Profile. It’s perhaps the most effective tool to get an advantage over others in apartment communities. Besides, it’s completely free!
Treat it as a proper social media account by creating content that is both relevant and engaging. Make sure to add your correct description, location, and contact details.
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Do you have a website? Then it certainly belongs to your Google Business Profile. Make sure to add images, answer both positive and negative reviews in a professional and polite manner, and even include a Q&A section. And don’t forget to post content weekly.
Why is such an elaborate content marketing strategy necessary for your Google Business Profile? Because it increases your website’s traffic and boosts the number of calls and bookings. It’s probably every renter’s dream to get featured in local searches and Google Maps, right?
Who is your property manager, and why were they chosen to be the special person who manages your onsite team? Are there any upcoming events worth promoting? Perhaps a resident event?
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Then go ahead and join the online apartment community! Make sure to promote your available units to stand out from your main competitors. Any future residents interested in visiting your apartment will surely appreciate your active presence in the community!
We also advise you to collaborate with other local brands, or even influencers, that belong to your community. In addition, you could sponsor local events and supercharge your marketing efforts.
Bite-sized videos and visually satisfying snippets of your apartment are guaranteed to bring in new customers. A 2021 survey revealed that 51.4% of its respondents post content that is 91-100% purely visual.
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Perhaps your audiences long for a romantic getaway or a family trip. On any occasion, take Vrbo’s example of emotionally compelling imagery. Their posts feature real situations enacted by real people your target audience could surely relate to.
Your audience needs to get a feeling of what their stay is going to be like. Your apartment features many architectural and design details worth sharing with the world. Besides, this could help you go viral on platforms such as Pinterest or TikTok.
Sonder posts cozy Instagram Reels that focus on the little things such as the morning coffee or furniture. Your audiences need some room to dream!
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The best part about Canva is that it provides professional social media templates you can edit in just a few minutes. For instance, you can access hundreds of Instagram Story and Reel templates that will help you create more engaging content than ever before.
Did you know that Reels receive 22% more engagement than standard videos? So, why not make the most of this content type and gain more views and followers?
Local businesses can boost their conversion rates for free with an on-point UGC strategy! Your residents can create some of the most authentic content for your Facebook community. They could also tag your Instagram or use your brand hashtag to show off the apartment complex. With just one social post, your conversion rates could shoot through the roof, metaphorically speaking.
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The trick? Give them an incentive, such as a prize or a discount, to share your community events or promote your open house!
Vrbo has mastered the pet-friendly tone of voice. Is your property suitable for residents who bring their pets on trips? No need for a thousand words; say it with a highly visual Reels post!
Devil’s in the details, no? Plum Guide shares a glimpse into the future home they’ve been dreaming of with its community. Imagine how happy the food connoisseur residents are to see the kitchenware!
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Sonder describes themselves as ‘the future of hospitality’. The aesthetically mesmerizing videos across their social media channels are a testament to this.
Want to give your residents some visual ideas of what it feels like to stay in your apartment? Then take Blueground’s example of a visually grandiose Instagram Reel that screams UGC. Such videos will give your competitors a run for their money.
Tired of videos? Perhaps looking for some Facebook ideas? Booking.com makes the most of the Milan Fashion Week event and shows you how to do social media for short-term rental businesses in style.
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Are you ready to reach more guests through the power of social media? Then, start by putting today’s tips to good use and adding them to your social media marketing strategy.
Make sure to pinpoint your target audiences, work with the social media channels they prefer, and schedule the most visually stunning posts for optimal engagement rates. Also, don’t forget to leverage the power of UGC and use it as social proof to attract new customers.
Start using social media as a marketing channel for your short-term rental business today, and get ready to welcome new guests from all around the world.
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This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.If you are looking into reading social media strategy for short term rental business in most cases you will not find anything specific. Most of the articles or blogs will be about small businesses in general .
But short-term rentals offer a unique USP. They have multiple listings with specific operational aspects, are located in various destinations, and are short-term.
Before jumping into the social media strategy for short term rental business, let’s take a look at where you should post, and when you should post.
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Your goal should be to post at least 2-5 times a week. For rentals, your go-to social media channel should be Instagram. As the platform is image-focused and has a large proportion of its viewers looking for their next travel destination, you
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